Mass Tourism Case Study

Totally Tropical Mass Tourism - Jamaica


Mass tourism - tourism on a large scale to one country or region. This equates to the Development and Consolidation phases of the Butler tourist resort life-cycle model.

Mass tourism involves a large number of tourist coming to one destination. There is usually a particular purpose and a particular type of location, such as skiing in a mountain resort or sunbathing at a beach location. Many countries and regions want to develop mass tourism because they believe it will bring many advantages.

Mass tourism in Jamaica

Jamaica attracts 1.3 million visitors and it employs some 220,000 Jamaicans
directly.

Attractions:
  • sandy beaches such as Montego bay and Port Maria 
  • botanic gardens
  • watersports
  • deep-sea fishing
  • caves
  • museum
  • wildlife reserves and bird sanctuaries
  • The Blue Mountains National Park

Advantages and disadvantages of Mass tourism to Jamaica

The advantages and disadvantages of mass tourism

Mass tourism on film

Case study: conservation and management in the Serengeti

A lioness stands in front of a safari jeep

Tourism brings income to Kenya and gives tourists a greater understanding of the area's animals and plants. The Serengeti is especially popular for safari holidays, which give tourists a chance to observe the annual migration of the wildebeest and zebra.

Tourism can also have negative impacts on the area. These need to be managed carefully to ensure that the natural environment isn't damaged for future generations.

Positive impacts of tourism

  • Conservation - tourism has supplied the economic incentive to set up national parks and conservation areas which protect wildlife.
  • Employment - tourism has generated jobs, improving the living standards for local communities.
  • Infrastructure - roads, airports and other facilities have been built.
  • Investment profits from tourism have been invested in education and other programmes for local communities.

Negative impacts of tourism

  • Environmental damage - roads and tracks for safari jeeps can erode grass cover, damaging plants and animals and disturbing local habitats. The removal of trees and other vegetation for the construction of roads can lead to soil erosion.
  • Inequality - often the profits of tourism are reaped by wealthy landowners or the hotel and travel companies in MEDCs.
  • Loss of traditional cultures - the Masai's way of life and traditional farming methods have been disrupted by the setting up of the Serengeti National Park.
  • Water cycle damage - diverting water for tourists can exploit local water reserves, leaving local people, plants and animals short of water. Tourist hotels sometimes dump waste into rivers.

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