Advertisement Essay Ideas

Top 8 Advertising Research Paper Topics

Choosing a research paper topic is never easy – especially when it involves a specific subject, like advertising. However, choosing an advertising research paper topic becomes much easier if you have a basic idea to work off of. That’s why we’ve put together a list of the top 8 advertising research paper topics around. Take a look, and see if you could work with one of these topics yourself!

  1. Time period advertising. Examining the advertising styles of different times periods is a highly interesting and fruitful endeavor. You can apply it to moral values, patriotism, consumer trends, social events and so much more. If you’re looking for a truly intriguing and thought-provoking research paper topic, try researching advertising styles from different eras.
  2. Advertising and the image of perfection. Beautiful women and handsome men have always been sued in advertising – but what does this say about our society? How does it affect the viewers? Explore the effects and implications about physical beauty and it’s relation to advertising, and you’ll have one interesting paper.
  3. Emotional effects. Advertising campaigns actually inspire emotions in individuals, and exploring the connection between a person’s happiness and their exposure to advertisements is an intriguing paper topic. You may have to dig for research, but it’s an incredible topic if you’re up to the challenge.
  4. Subliminal advertisement. Pretty much anything someone reads, sees on television or views on a billboard is likely to have some type of subliminal advertising. See what examples you can find of subliminal advertising and explore their effectiveness, frequency or other aspects in a research paper.
  5. Advertising and censorship. What images or situations would be too offensive to put into advertisement? Examining the censorship rules of advertising, as well as the changes in advertising censorship over the years, can be a captivating topic.
  6. Advertising in different countries. What countries advertise and how they advertise says loads about the country as a whole. Examine one country’s advertising strategies in light of their nation’s values; or, examine the contrasting advertising styles of different countries for an interesting compare and contrast.
  7. Advertising styles. Advertisements come in many different forms: fast, humorous, serious, sexy, colorful, bleak, etc. Examining the different styles of advertisements and how they relate to the target audience, product or company could be a fascinating research paper choice.
  8. Gender, sex and advertising. Everyone says sex sells, but it’s always fun to explore the idea a little further. When do gender roles and sex come in to play with advertising? What purpose do they serve? What do they reflect about society? What do they promote? Explore these or any other questions for one interesting research paper.

Posted by July 7th, 2016

Choosing an apt thesis topic is the first step to success, that’s why it is important to take it seriously. Firstly, it should be manageable, neither too narrow nor too broad; secondly, it must be interesting for you. If you still don’t know what to write about, here is the list of thesis titles in the field of advertising that can come in handy:

  • Advertising and the Internet.
  • Describe how the process of advertising has changed with the appearance of the Internet.

  • The art of advertising.
  • Decide whether this kind of business can be considered art. What kinds of art is it connected with?

  • The history of advertising.
  • Explore the history of advertising from the very beginning up to nowadays. Note the main changes.

  • NLP in advertising.
  • State whether neurolinguistic programming used in advertising is effective.

  • Alcohol and tobacco advertising: to be or not to be?
  • Analyze alcohol and tobacco advertisements and decide whether they are appropriate. Should promoting such things be banned?

  • The mechanism of advertising: how it works.
  • Explain how advertising influences our mind and what psychological tricks make us buy this or that product.

  • The psychology of the consumer: what we buy.
  • Do research in the field of psychology and state what people are guided by while choosing goods to buy.

  • The role of package design in successful selling.
  • Explain how the design of something influences the consumer.

  • The world’s most famous brands.
  • In this paper, describe 5-10 world’s most famous brands: their history and way to success.

  • How to make a consumer buy your product.
  • Point out the most famous marketing tricks that help manipulate the consumer; define the most effective ones.

  • How to make your goods popular.
  • Devote this paper to the most efficient marketing mechanisms that can promote our goods in the best way.

  • Good quality vs. good advertising: what really works.
  • Do research and define what is more important for success: good quality of a product or an apt advertising.

  • What advertising should be banned?
  • Analyze the advertisements and state what advertising should be banned; explain why.

  • Stylistic peculiarities of advertisements.
  • In this paper, explore peculiarities of advertising texts in terms of stylistics.

  • Sex in advertising.
  • State the reasons of using such a thing in advertising; decide whether it is appropriate.

  • What products don’t require promotion?
  • Define what goods will always be popular even without promotion.

  • Advertising execution styles.
  • Describe the types and styles of advertisements.

  • Factors affecting the level of impulse buying.
  • Explain what makes us buy this or that thing.

  • The impact of advertising on children.
  • How does advertising influence children?

  • The most profitable things to advertise.
  • In this paper, make up a list of the most profitable things to advertise.

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